Raj Group, a prominent player in the soap, detergent, and fatty acids industry in North India, has expanded its portfolio significantly since its inception. Originally focusing on laundry soap, the group diversified into synthetic detergents in 1987. Today, it manufactures a range of products including detergent powders (economy, popular, and premium), detergent cakes, dish wash bars, and specialty items like liquid detergent for delicate fabrics. Marketed under the strong brand names 'RAJ' and 'Raj Super', the group enjoys substantial market presence across states such as Punjab, Haryana, J & K, Himachal Pradesh, Rajasthan, M.P., Karnataka, and others. In pursuit of growth, Raj Group recently established a new facility in Nalagarh, Himachal Pradesh, specializing in manufacturing 75000 TPA of soap noodles and a 65000 TPA fatty acid plant, signaling its commitment to expanding into higher value-added products while continuing to strengthen its established product lines.
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